ABOUT
Natalie is an experienced journalist and Head of Brand, Content and Creative with over 15 years’ experience across beauty, fashion, celebrity, lifestyle and wellness. Her portfolio spans print, digital, video and social, with work that’s strategically sharp, creatively led, and commercially effective.
A highly versatile storyteller and creative leader, Natalie specialises in multi-channel campaigns that resonate - executed seamlessly across every touchpoint, from paid ads and organic social to email, editorial, in-store, and VM. She has delivered standout creative and content for brands including 111SKIN, Sculpted by Aimee, and LOOKFANTASTIC.
Formerly a fashion and beauty editor for titles including Red, OK! and Boots Magazine, Natalie is as confident writing and editing long-form features as she is directing shoots, leading creative production, and building content strategy that drives engagement and growth.
Services & Skills
Editorial & Copywriting
An experienced fashion and beauty editor, Natalie has written and edited for titles including OK! magazine, Red Online, Closer, Now, Harrods and metro.co.uk. She has held staff positions at luxury skincare brand 111SKIN and Beauty Pie, and freelanced for retailers including Burberry, Selfridges, Ghost and Boots C.Y.O.
Strategy
An experienced journalist and brand marketeer, Natalie is able to craft effective content strategies that captivate audiences, align with brand objectives, and drive meaningful engagement. A natural storyteller, she brings a holistic approach to content and editorial strategy, producing content audiences actually want to achieve business goals.
Production
Adept at production, Natalie produces everything from global campaigns, to smaller social media shoots, podcasts, videos and still life shoots.
Art Direction
With over a decade of shoot experience under her belt, Natalie art directs both fashion and beauty shoots, as well as still life product shoots. This is across both stills, video and social media assets.
Brand
From consulting for small start-ups to overhauling brand guidelines for global businesses, Natalie understands how to tap into unique brand attributes and ensuring a consistent and compelling brand image across various touch-points, while ensuring the customer is also centre of mind.
